February 23-24, 2022

How has the pandemic changed — and will continue to change — the practice of PR? How will the industry continue to evolve and storytellers along with it? How do all these translate into storytelling for the new normal?

These are only some of the questions the two-day 28th National PR Congress hopes to address. Catch the latest trends and developments from top-notch speakers and network with professionals in the field here and overseas.  

In Focus

Do Something Great, Talk About It, and Change the World

The world’s marketing community is going through an era of rapid change. Marketing and communication professionals need to recalibrate their work and strategies to keep up with the changes while making sure their work remains relevant.

How can practitioners reconcile creativity and purpose and meet brand objectives while making a difference in the community? How can agencies up their creativity game and gain global recognition for their work? How can they reconcile this with the pursuit of the higher purpose for the common good?

David Guerrero

After starting his career in London, David spent five years in Hong Kong and then moved to Manila. In 1998, he founded BBDO Guerrero after just 10 years in the business.

Known for its award-winning work for local and regional clients, BBDO Guerrero has picked up the Grand Prix at the Asia Pacific AdFest, Ad Stars, WARC and most recently the Kinsale Sharks. BBDO Guerrero also won the first Lions for the Philippines in several categories at Cannes as well as the first trophies at Clio, D&AD and The One Show. David was the first Jury President at the Cannes Lions Festival from Southeast Asia and has since been part of many other juries in most parts of the world. These days, of course, he judges from home.

WHAT TO EXPECT AT THE
28TH NATIONAL PR CONGRESS

  • 2-day virtual congress
  • In-depth discussion of key industry trends
  • Top-notch speakers
  • Exhibitor booths
  • Networking opportunities
  • And a lot more!

OUR SPONSORS

Co-Presenter
SILVER SPONSORS
Bronze SPONSORS
Media Partners